Hoodia Gordonii is a leafless succulent plant covered in tubular stems. Rows of thorns are present along the stems, yielding flesh colored flowers. Hoodia gordonii is rich with an active ingredient that scientific research has shown to dramatically reduce appetite.

Hoodia's molecular structure transmits a powerful signal to the brain... making you feel full, happy and content. When asked in the recent 60 Minutes Interview how Hoodia worked for her, CBS News correspondent Lesley Stahl said she had no after effects; no funny taste in her mouth, no queasy stomach, and no racing heart. She also wasn't hungry all day, even when she'd normally have a pang around mealtime. She also had no desire to eat the entire day. "I'd have to say it did work," says Stahl. Now it is available as hoodia diet gum.